A key factor in success of Consumexpo’2009 is a well thought-out promotion strategy getting the highest advertising index values in Russia and abroad. The idea of the advertising campaign is based on the target market research data and encompasses the following:

• Wide involvement of the target audience, advertising in leading trade press
• Direct mailing to Russian and foreign buyers on the up-to-date databases
• Internet promotion of the trade fair via exhibition websites and consumer industry websites
• Publication of reviews, press releases and post releases in trade magazines
• Press conferences and briefings for journalists
• Advertising in catalogues of the most renowned foreign trade fairs, manufacturers and suppliers’ goods guides
• Outdoor advertising along busy highways, in trade centers and malls all over Russia
• Advertising on the state TV channels
• BTL activity